Why was the wellness program successful?
Did the program or campaign meet the goals you set when you launched it? Have you increased participation or retention at your organization or in the community?
The show (Rightsizing Your Home) is heard by over 15,000 listeners per week, and the producers have received more than 500 requests for the program’s Rightsizing Guide, a comprehensive how-to handbook that shows listeners how to go through the entire process of rightsizing their lives. In addition, in 2008 Rightsizing Your Home officially became an award-winning radio show when it received a bronze Mature Media award in the radio category.
The Rightsizing Your Home has also led to the development of the Lifestyle and Financial Planning Workshop, a 5-hour workshop for older adults that focuses on both their financial and lifestyle wellbeing. Asbury’s Andrew Morgan, facilitates a session called Managing Your Lifestyle Portfolio, in which participants evaluate their lives in all six areas of wellness and determine the areas in which they need to improve. Participants then engage in exercises that help them to identify what they can do to increase activity in the areas in which they are lacking. The workshop, which is an offshoot of the radio program, has been attended by 126 people.
The program has also had a positive impact on the Asbury Methodist Village Priority Member Program. The Priority Member program allows future residents of Asbury the opportunity to maximize their wellbeing by participating in the wellness program prior to moving to Asbury. Members are encouraged to tune-in weekly to listen to the show to get tips on how to simplify and organize their lives so that they are free to engage in more meaningful and purposeful pursuits. As of this writing we have 342 Priority Program Members of which 138 are actively participating in our wellness program.
Another positive outcome from Rightsizing Your Home is that it has increased attendance at marketing events by 15%. Our marketing messages reinforce the connection between being fully engaged and having a high quality of life. This is our primary message. Our secondary message is that Asbury is a place that provides easy access to opportunities to for full engagement at all stages of wellness. By focusing on the wellness needs of older adults we have found that the occupancy needs of the community are met.
Imagine more than 15,000 people inviting you into their homes to talk about wellness and their level of engagement. There are not many opportunities to do this, and yet we have been able to accomplish it with the radio program over 60 times in the last 15 months. The reach of this program continues to grow and the message continues to have a positive impact on the listeners. We often tell listeners that the quality of life is determined by the quality of each moment. How you spend your days therefore defines your life today. The message seems to be working as evidenced by a listener who shared that she was completely overwhelmed and felt that things were out-of-control in her life until we turned on the light and provided hope and encouragement.
